Tens of millions of people switched to OpenDNS, but we needed to make money, too - we’ve always been a revenue-focused company. We opened up the black box of DNS and allowed it to be a platform for services, unlocking so much more of its potential. We automatically blocked phishing sites, gave administrators the power to filter unsavory content if appropriate (on school, library or corporate networks, for example) and boosted speed and reliability by making smarter caching decisions behind the scenes. This was a fantastically fun endeavor - reimagining something fundamental that everyone on the Internet uses and unrestrained by concerns about what was or wasn’t possible or had been done in the past. The mission for OpenDNS was to change that and give people everywhere around the world a better DNS - one that’s safer, faster and more reliable. All these bad things needed DNS to propagate or execute their attack. ISP-provided DNS was slow, unreliable and did nothing to protect you online, despite being (in hindsight, thanks to OpenDNS) an obvious vector for security enforcement.ĭNS was an un-policed conduit for the spread of phishing attacks, malware and other nefarious stuff. They had no incentive to invest in this critical piece of infrastructure, despite it influencing so much of your Internet connection’s performance. It was a cost center for them, relegated to the old servers gathering dust in the corner. The year was 2005 and when it came to DNS, ISPs were pretty much your only option. I started OpenDNS to create a DNS service that was better than what was available. Since this is a longer post, I’ve also published this story on Medium, where it’s slightly easier to read. No umbrellas allowed reddit free#Browsers have changed, we’ve become a security company, and we’ve shifted our business to rely on paying security customers, so we’re turning off the ads in our free DNS service to make that service even better. TL DR: We’ve always tried to put user experience first, even when that gets in the way of making more money.
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